Customers today expect fast replies. An AI-powered WhatsApp assistant can answer common questions, qualify leads, take bookings and pass important enquiries to your team — all automatically. This means you never miss a message, even outside business hours. For small businesses, it's like having a support agent that works around the clock without the cost of extra staff. The key is to set clear goals: decide which questions the bot should handle, when it should hand over to a human, and how it captures contact details so you can follow up.

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